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Behind the Scenes at Dark Lord Day: JK Rentals Supports One of the Nation's Most Legendary Beer Festivals

A Brew with a Cult Following

Dark Lord Day marks the annual release of Dark Lord Imperial Stout, an ulta-rare, barrel-aged beer that’s only available to those lucky enough to snag a ticket. Attendees get more than just bottles; they get a full day of live metal shows, epic bottle shares, and a completely immersive experience on the brewery grounds.

Crowds waiting outside FFF Distillery in marked lanes for event entry and merchandise.
Wide aerial photo of Dark Lord Day with tents, crowds, and vendor stations.

Engineered for Atmosphere

JK Rentals has worked closely with 3 Floyds over the years to engineer a temporary festival environment that can withstand the chaos, crowd size, and energy of Dark Lord Day, rain or shine. One key feature is this year’s layout? A black tent installation that blends seamlessly into the aesthetic of the event. Its a small detail, but one that underscores how our structures can be adapted for both function and vibe.

A Relationship Built on Trust

Brandon, one of our lead project managers, has been part of the Dark Lord Day production team for several years. He works closely with the 3 Floyds crew to deliver under tight timelines, unusual specs, and envolving weather plans. It’s the kind of working relationship we value most – one that’s collaborative, responsive, and built on years of shared success.

Stage being constructed under a large black clearspan tent with sound equipment visible.
"We have worked for several years with Brandon, as mentioned earlier. The stress level in putting on an event like this can be high with the pressures of things not going right. The flow of setting up over 20 tents in 1 week is a lot of work. With the months I spend preplanning and coordinating the event, JK Rentals makes my life as easy as possible for the week prior. All equipment and materials are on site and the workflow is smooth. JK adjusts to any changes I may have as needed without a second thought. They are great at accommodating whatever I need, as picky as I may be at times. They go above and beyond their duties in both the set up and the take down. We recommend using them for any event and also will continue ours with them."
A logo for 3 Floyds Brewing company
Rob Poortenga
Property & Facilities Director
Rock band performing under the main stage tent with vibrant lighting and packed audience.

Why It Matters

This isn’t just about tents. It’s about enabling experiences. JK Rentals is proud to help power events the bring communities together, even the wonderfully weird, metal blasting, stout-sipping kind. Weather it’s a polished corporate event or a gritty underground festival, we bring the same attention to detail and commitment to excellence.

Planning Something Big? We're Built for That.

From beer festivals to high-capacity brand activations, we’re proud to be the behind-the-scenes team that makes complex events run smoothly. If you’re planning a large-scale event and want to partner who gets the details right, let’s connect.

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